Most of us, at some point or the other, have been plagued by the “Paradox of Choice”. A book by the same name written by psychologist Barry Schwartz introduces and explains this phenomenon as the anxiety that stems from having too many options to choose from. It could happen when choosing something life-changing, such as, picking a university to graduate from, or something as simple (seemingly) as picking a soda flavor from the vending machine at the airport.
Did you ever go to a store, with an exact idea of what you wanted, but came back with something which was not in your initial consideration set? It’s very likely you did. Take a step back. Did you ever go to a mall to visit your favourite store but ended up somewhere else? If you have experienced this, it’s not surprising at all. A study by Neilson suggests that roughly 20000 new products are launched every year in India alone. And this is just in the fast moving consumer goods segment!
Now what has any of this got to do with Ikinaki? Pretty much everything. Our aim is to help you beat this paradox of choice. We know how difficult it is to pick something you like out of the million options available, only to realize after actually using it, that it’s not the right one for you. And if it happens to be a premium, and by extension an expensive product, the choice becomes that much more difficult.
That’s where we come in. Ikinaki is a revolutionary new way to explore and try premium products in a number of categories spanning personal care to fitness to home care among others. Our platform will let you order miniature trial-sized packs of premium products from your very own unique Line Up—a list of products curated specially for you based on your preferences. You pick what you like, add it to your online box and place your order. That’s your job done! We will pack up your order in a collectible Ikinaki box which will reach your doorstep in a few days with a little bit more than what you ordered. Yup, a surprise with every order. But we’ll keep that under wraps for now.
Apart from this, you have an option to review your order. Liked it? Let us know. Didn’t like it? Definitely let us know! Because the brands will want to know. And more importantly, your friends and peers will want to know too. The most informative reviews will get featured on the platform.
We are just starting off, and have an endless list of things we want to add as we move along – exciting never-done-before categories, never-seen-before brands, and so much more.
Sounds exciting? Then gear up to experience it for yourself. We’re launching our website soon. Meanwhile, to keep a tab on what’s new and exciting, follow us on:
Until next time, keep exploring!