Ikinaki is Live


The usual may get boring—which is why Ikinaki is here to brighten up your mundane shopping list, and help  you explore new brands and products in an exciting fun way.

Yes, you heard it right! www.ikinaki.com is live, with a unique line up of hot-selling and upcoming premium brands in skincare, haircare, home, wellness, bath and relaxation categories for you to pick! We are thrilled to bring to you curated products from premium boutique brands across the country that are committed to producing high quality natural products.

The website currently offers a sneak peak into what’s coming! We are featuring eight vibrant brands The Fragrance People, Ma Earth Botanicals, Arveda, Fuschia, Inveda, Splurge, Wild Earth, and Kronokare, and are servicing first 100 orders only. With every order, we promise to add exciting surprises and deliver the products in a swanky custom-made Ikinaki bag.

Wary of trying something new? No worries! Log onto the website and have a look at what our customers are saying about their shopping experience in the “Review” section. Check out what they’re buying, liking and recommending to help you make your first purchase.

So, what’s the hold up? Visit www.ikinaki.com, place your first order, and share your experience with us!

Keep following us on Facebook, Instagram and Twitter to stay up to date with new launches!


Explore More!

Most of us, at some point or the other, have been plagued by the “Paradox of Choice”. A book by the same name written by psychologist Barry Schwartz introduces and explains this phenomenon as the anxiety that stems from having too many options to choose from. It could happen when choosing something life-changing, such as, picking a university to graduate from, or something as simple (seemingly) as picking a soda flavor from the vending machine at the airport.

Did you ever go to a store, with an exact idea of what you wanted, but came back with something which was not in your initial consideration set? It’s very likely you did. Take a step back. Did you ever go to a mall to visit your favourite store but ended up somewhere else? If you have experienced this, it’s not surprising at all. A study by Neilson suggests that roughly 20000 new products are launched every year in India alone. And this is just in the fast moving consumer goods segment!

Now what has any of this got to do with Ikinaki? Pretty much everything. Our aim is to help you beat this paradox of choice. We know how difficult it is to pick something you like out of the million options available, only to realize after actually using it, that it’s not the right one for you. And if it happens to be a premium, and by extension an expensive product, the choice becomes that much more difficult.

That’s where we come in. Ikinaki is a revolutionary new way to explore and try premium products in a number of categories spanning personal care to fitness to home care among others. Our platform will let you order miniature trial-sized packs of premium products from your very own unique Line Up—a list of products curated specially for you based on your preferences. You pick what you like, add it to your online box and place your order. That’s your job done!  We will pack up your order in a collectible Ikinaki box which will reach your doorstep in a few days with a little bit more than what you ordered. Yup, a surprise with every order. But we’ll keep that under wraps for now.

Apart from this, you have an option to review your order. Liked it? Let us know. Didn’t like it? Definitely let us know! Because the brands will want to know. And more importantly, your friends and peers will want to know too. The most informative reviews will get featured on the platform.

We are just starting off, and have an endless list of things we want to add as we move along – exciting never-done-before categories, never-seen-before brands, and so much more.

Sounds exciting? Then gear up to experience it for yourself. We’re launching our website soon. Meanwhile, to keep a tab on what’s new and exciting, follow us on:


Until next time, keep exploring!

Ikinaki Blogs

We, at Ikinaki, are thrilled to bring to you exciting products and memorable trial experiences. And as we start up to deliver this promise, we invite you to be a part of our incredible journey from the very start.

Through ikinaki blogs, we want to share with our readers not only what’s new on the platform, but also what goes on behind the scenes. So follow our blogs to peek into our world, and allow us to share our progress along the way.